PATA第53屆年會在韓國濟州島舉行
主題為「觀光是人人息息相關的事業」

 

亞太旅遊協會(PATA)的第53屆年會將於2004年4月18日到22日在韓國濟州島國際會議中心(JICC)舉行,年會的主題為「觀光是人人息息相關的事業」(Tourism is Everybody's Business)。目的是呼籲旅遊業要增強保護本地區文化遺產的意識,使它們能夠成為後代的寶貴財富。
2003年PATA年會在印尼峇里島連環爆炸慘劇發生後,仍堅持年會按原計劃不更換舉辦地點,支持印尼政府推展觀光的決心,不但給予峇里島適時的國際旅遊舞臺的展現機會,也吸引來自42個國家971名與會代表,熱烈討論「新技術時代的文化與旅遊」等議題,同時還在「遺產與文化」、「環境」、「教育與培訓」以及「市場促銷」等方面舉行頒獎儀式。
這兩年來經過戰爭、國際恐怖事件以及SARS的嚴重打擊,重挫國際觀光事業,也更加讓世人體會到「地球村」的息息相關,因此在2004年提出的年會主題就是「觀光是人人息息相關的事業」。
最近的韓流偶像劇經常以濟州島為舞台,大大提升濟州島的知名度,PATA選擇在美麗的韓國濟州島舉行,相信會吸引不少慕名前往的業者。目前濟州島國際會議中心(International Convention Center Jeju)的代表理事是曾擔任KNTO台灣支店長的金鍾熙先生(Mr. Jong-Hee Kim),對台灣非常有感情,也是許多旅遊業者的老朋友;同時也曾擔任KNTO台灣支店長多年,有「韓國紳士」之稱的崔在根先生(Mr. Jae-Geun Choi)也晉升為KNTO常務理事兼副社長,所以台灣代表團在濟州年會將可預期熱情盛大的接待。
欲瞭解PATA或報名第53屆年會,可登陸PATA網站,直接下載報名表格。
網址為:www.pata.org


53rd PATA Annual Conference
April 18-22, 2004
Jeju Island, Korea (ROK)
"Tourism is Everybody's Business"


PATA (Pacific Asia Travel Association) Annual Conference has always been the leading annual convention of top-level international travel and tourism decision-makers. The 53rd PATA Conference wil be held in Jeju Island, Korea (ROK) from April 18 to 22 of the Year of Monkey.
As for the 52nd PATA Annual Conference held April 13-17, 2003 in Bali, the turnout was very positive, some 971 delegates from 42 countries attracted to the beautiful Bali Island. The success of the Conference in Bali was symbolically important for Pacific Asia travel and tourism and made it one of the most important events that PATA has ever undertaken.
As business climbs back to normal levels, Mr. Peter de Jong, President and CEO of PATA said “We should look forward to 2004 with renewed confidence. We should also look to the 53rd PATA Annual Conference to build upon the challenging lessons our industry has had to learn in the last two years. For travel and tourism to grow and mature, we -- the industry leaders -- must take the lessons learned and cast them into plans and strategies for the future.”
One realistic claim our industry can make, after all it has been through, is the fact that "Tourism is Everybody's Business" -- the assertive theme for PATA Annual Conference 2004. The Conference programme will address the reasons why everybody has a stake in tourism, no matter what their goals are: economic, social, financial, environmental, cultural and political.
Join PATA on beautiful Jeju Island, Korea (ROK) in April 2004 for a meticulously professional and focused programme about travel and tourism.
 

亞太旅遊協會官方網站: http://www.pata.org/

JICC官方網站: http://www.iccjeju.co.kr

 

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